CRAFT is taking bold strides into the Chinese market with the launch of two dynamic pop-up experiences in Shanghai’s Zhangyuan and Nanjing’s Deji Plaza. Running from April through July 2025, the initiative is designed to reintroduce CRAFT’s rich heritage and performance-led innovation to Chinese consumers while strengthening its presence in one of the world’s fastest-growing sportswear markets.
In the lead-up to the 2025 Stockholm Marathon, Craft joins forces with Houdini Sportswear to launch a nature-inspired version of the top-tier Kype Pro race shoe. This exclusive drop kicks off a larger collaboration with community activations and a pop-up retail experience in Stockholm.
Craft's new brand film reminds us that we’re all meant to run by transforming ultra runner Tim Tollefson into a caveman.
The Norwegian cross-country ski team will continue to compete and train in apparel from Craft until 2030.
Inget varar för evigt och nu har ett långt partnerskap mellan Svensk Friidrott oh Craft kommit till vägs ände. Från och med årsskiftet har Svensk Friidrott en ny klädleverantör, men innan dess vill Svenska Friidrottsförbundet rikta ett stort tack till Craft för ett mycket gott och framgångsrikt samarbete genom åren.
Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra Trail 120K, and Ultra Trail Australia 100K, as well as podiumed at the 2017 UTMB, Tim is one of the most successful male American 100-milers. Not shying away from the other side of the coin, Tim is also an important voice regarding the men
Ultra-marathon runner Arlen Glick has piled up big victories in the 100-mile category during the last years. Yet he has remained a free agent -- until now. Swedish sportswear brand Craft is extremely proud to present Arlen as the latest member to its ultra-powerful Elite Run Team.
Sportswear brand Craft's strong Elite Run Team just keeps getting stronger. The latest addition to the powerful team is none other than ultra-trail and skyrunning athlete Mimmi Kotka. The collaboration between Craft and Mimmi Kotka starts January 1, 2023.
Experienced Craft runner Ida Nilsson won silver in the long distance of 78.7 km at this year's World Trail Running Championships in Thailand. Under a scorching sun and after conquering over 5,000 vertical meters, Ida finished second with the total time of 8.34.59.
Running footwear and apparel company Craft releases an Ultimate Guide to Running. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Although beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.
Starting Today, Trainers Can Sport Popular Pokémon with Craft Sportswear’s Lineup of Premium Apparel
Craft Elite Run Team is a world-class outfit that competes all over the globe in various long-distance events, focusing primarily on trail races. For the 2022 season, the team has added the three topflight runners Tim Freriks, Ida Nilsson and Aroa Sio to its powerful roster.
– in collaboration with fashion-tech brand Bookman Sportswear brand Craft expands its high-performance product range with an all-new headlamp, especially designed for runners. A result of a close collaboration with fashion-tech brand Bookman, the new headlamp is lightweight yet powerful and comes with a minimalistic, small-sized design for simplicity and minimum bouncing.
The United States is the richest nation in the world, yet it remains one of the few developed nations without universal health care. That reality seemed odd to Swedish sportswear brand Craft, resulting in a new campaign, “Universal Health Wear.”
The fruitful collaboration between Swedish sportswear brand Craft and endurance athlete Tommy Rivs has resulted in yet another groundbreaking running shoe – the CTM Ultra Carbon Race Rebel. Weighing a mere 200 grams, the superlight road racer is designed for record-breaking marathon performances at the highest level of running.
Sportswear brand Craft continues to make headway in the world of long-distance running, adding world-renowned ultra runner Lee Grantham to its powerful Elite Run Team. An extraordinary endurance athlete with an affection for the hills and mountains, Lee will partake in Craft’s development of innovative high-end running shoes and clothes.
The Norwegian Biathlon Association has signed a 4-year contract with the internationally strong brand Craft Sportswear. The collaboration will begin after the 2022 Olympics.
Craft Sportswear has signed a 5-year contract with the Norwegian Ski Federation, meaning that the skiers of the world's most successful national cross-country ski team will race and train in Craft apparel as of 2022.
Craft Sportswear's high ambitions in running, resulting in innovative apparel and shoes, now also includes the Craft Elite Run Team. The newly formed world-class outfit will compete all over the world in various long-distance events, focusing primarily on trail races. In addition, the runners will be deeply involved in the development of new shoes and apparel for both training and racing.
Swedish sportswear brand Craft launches CTM Ultra Carbon, a new ultra innovative running shoe with excellent durability and grip for various surfaces – destined to break new ground and set new personal records across the world. The shoe has been developed together with world-renowned ultra-runner Tommy Rivs.